La Pasadita

La Pasadita was an exercise in branding and typography in which I created a brand redesign for a Mexican grocery store based in Leadville, Colorado. For this project it was imperative that I incorporate motifs and elements from Mexican and other Central/South American countries as the grocery store served mainly ski resort workers who travel to Leadville for the season from Central/South American countries. Research on these countries and their architecture, festivals, and culture informed my decisions throughout the design process.

Click here to view the full branding guidelines. 
Tuesday Oct 5 2021